A question we get asked all the time is, shall I just go for the cheapest quality of printing material? Does it really make such a difference?

The short answer is no, don’t always go for the cheapest, it absolutely has an impact!

Whether you’re thinking of printing flyers, business cards or catalogues, printed material is something your potential customers are viewing and touching. It is vital that you make a good first and lasting impression!

Imagine picking up a limp, dull, faded colour business card – would you be full of confidence that you are viewing a reputable, strong company? Now imagine picking up a strong, full colour, glossy business card, does this feel more luxurious and professional? 

Decide the impression you want to give to your own customers…Do you want to give a lasting professional look and show that you are willing to invest in things that matter?

It’s incredibly important to remember that anything that represents you or your business, online or offline, is a reflection of your brand and needs to play a positive part in the experience people have of your company. If your printed materials shouts poor quality, you can guarantee your target customers will think of you in the same way.

With the digital space becoming more crowded, people are now consuming more print materials again. Print messaging is considered more memorable and trusted than digital ads.

If you want to engage your target customers effectively then you should really invest time to keep your marketing material up to date and ensure it is printed to the highest quality within your budget. Quality printed materials will demonstrate your strong brand values from the initial impact. Long after your business meeting, the business card and flyers you leave behind will be a reminder of the excellent (or cheap!) lasting impression you have made on the people you wish to engage business with.

It is vital that you show your brand in the best possible light to attract the most possible clients, so invest the time and money into getting your printed materials right! Good designs, accurately printed, on the right material, will help set your brand apart from others and give the best lasting impression, to hopefully persuade customers to use your services.

If you are unsure on what materials and quality of card and paper are recommended, have a chat with our design team and we can help advise on what you need. Our team are able to design your marketing material to your specifications and print them to the best quality, giving your business the best overall brand look.

Contact us today for a free non-obligation quote for your design and printing needs:

01803 394772  |  bookings@sdleafletdistribution.co.uk