Are you interested in starting a leaflet distribution campaign but are unsure how it works or worried you may just be targeting the whole of Torbay and not just targeting potential customers right for your business?

That’s where demographic targeting comes in! Each company may target slightly differently but generally you are able to target households by:

– Social grade

– Age group

– Families

– Gender

Social Grade is useful so you are able to tailor your campaign to match the residents’ income level, lifestyles or consumer habits.

Age groups are also important if you are wanting to aim towards younger adults or retirees, or any age range that fits with your offer.

Families in the household can help if you are wanting to promote family events, services or products – it is not much use choosing a popular estate for the elderly if you are targeting parents and young families.

Lastly, gender can also be useful in demographically targeting if you are sending out gender-specific campaigns or promotions.

Being able to target your audience is the perfect combination for a better ROI on your GPS tracked leaflet distribution campaigns. If you are going to spend money on advertising, you are going to want the best chance possible of making a great return, right?! Specifically targeting your audience means you get higher response rates as your message goes to people who are more likely to respond! You have a better ROI as you have less wasted leaflets meaning better value for money.

And the best part is, you don’t have to do all the legwork of finding out where you want to go, our experienced team here at SD Leaflet Distribution can do all that for you. You just let us know what demographics you are looking for and we can advise on areas and postcode sectors – easy!

Get in touch today on 01803 394772 or bookings@sdleafletdistribution.co.uk for a free non-obligation chat about starting a demographically targeted campaign with us.

Let us help you deliver better results – not just more leaflets!