As we have mentioned in our previous blogs, your leaflet design is imperative to your success within leaflet distribution and flyer campaigns. However, one element that many businesses fail to prioritise, is the importance of a call-to-action (CTA). A strong CTA can be the difference between your leaflet being put in the recycling bin or being kept for the customer use.

But what is a CTA on a flyer?

A call-to-action (CTA) is the instruction that tells your target audience exactly what you want them to do. For example:

– Call us today for your free non-obligation quote

– Visit our website to claim your 20% discount

– Bring your leaflet to store to claim your discount

– Book your seats now before tickets sell out

Without a clear CTA, even the most engaging and visually appealing flyers can fail to catch returns.

So what should your CTA be?

We have listed the top 5 examples of effective call-to-actions:

1. Create Urgency

Customers respond quicker if they feel they may miss out. Create an urgent exclusive leaflet offer or a time-limited campaign for the most effective leaflet marketing.

For example, ‘Limited time offer, book before the end of the September to save 20% with this flyer.’

2. Offer Value Upfront

Another flyer call-to-action idea is to show your customer what they gain by taking action.

For example, ‘Book your free consultation now!’ explains if they take action now, they receive their consultation for free. Everybody loves to know what they’re getting, especially if its free!

3. Make It As Easy As Possible For Engagement

Within your leaflet design, keep the call-to-action short and clear.

For example, ‘Scan the QR code to find out more’.

QR codes on flyers are becoming increasingly more popular. This method makes it very simple for the consumer to scan the code and view the exact information you want them to see, whether this is your shop location or the order page.

4. Use Strong Action Words

To maximise your flyer campaigns success, use verbs that encourage immediate action from the consumer.

For example, words like call, book, visit, discover or join are all encouraging. ‘Join today and get your first week free!’

5. Personalise Where Possible

Within leaflet marketing, consumers react well to being directly addressed.

For example, words like you, your and local. ‘Transform your driveway – call your local experts today’.

A leaflet without a strong CTA is like a shop with no front door to hook you in! A clear, actionable and relevant call-to-action will help ensure your leaflet distribution campaign is a success.

If you are needing help designing a leaflet that converts well, then our team of design experts can offer flyer design, as well as printing and distribution services. Get your call-to-action into the hands of thousands of potential customers!

Get in touch today to start your next local or nationwide leaflet campaign.