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Launching your christmas campaign in November

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Why is November the perfect time to launch your christmas leaflet campaign? Many businesses wait until mid December to start their festive push, but by then, customers have already made key spending decisions. Especially now in today’s world where everyone is saving and planning earlier and earlier each year. Leaflet campaigns are most effective when they reach homes before the rush begins!

 

But why November, rather than early December? People have already started to plan and think about Christmas by the time November arrives. Homeowners are planning their seasonal services, such as booking a cleaner, gardener, decorating or catering; parents are planning family Christmas experiences and gift givers are planning their extra special present ideas. Pushing your business or event in November when customers are most receptive and before they choose your competitor, is the perfect time to catch your audience!

 

There are many advantages of booking for November – you have a better chance of securing the distribution areas and slots you desire if you book early. Not only that, you have an increased chance of better engagement as people have more time to act. You will also have a ‘longer shelf life’ as your leaflet will stay in their home for weeks in the run up to Christmas, as opposed to just two weeks before Christmas. It is imperative that you hit mailboxes just as festive spending begins so they use your services before being swayed to competitors – they may be advertising before you!

 

You also have to ensure your leaflet stands out from the crowd! Use festive designs or colours I.e. reds, golds, greens, trees, snowflakes etc. A seasonal offer or limited time discount is always a good idea to entice customers to your service. In today’s interactive world, a QR code is recommended for quick online conversions. In addition to these, make sure your call to action is clear: Order now to receive before Christmas!

 

Whether this is your first leaflet campaign or your tenth, get in touch to see how we can help professionally design, print and deliver your services. We can geographically target postcode sectors to ensure your audience is best suited for your campaign. We can provide interactive tracking reports for reliable delivery. We ensure your message lands right where it matters – just in time for the festive period!

 

Are you ready to make your Chrsitmas marketing sparkle?

 

Book your November leaflet campaign now and reach thousands of homes before the festive seasons begins.


Contact our team today to secure your spot!