In today’s digital society, isn’t email more efficient than leaflet distribution as a way of marketing?

While it might seem that digital marketing has become the favoured method of advertising, many businesses are experiencing declining email open rates. We call this phenomenon: “Email is the new junk mail.” With everything going digital, from business communications to shopping receipts, customers’ inboxes are becoming increasingly cluttered. If you want to stand out from your competitors, consider using the uncluttered mailbox through leaflet distribution.

That being said, we believe that combining both leaflet distribution and email marketing campaigns creates the perfect pairing. When campaigns are well thought out and executed effectively, not only can they boost brand awareness, but they can also drive sales and guide potential customers to you.

But how do you execute them both seamlessly together? Let us give you some tips below:

1. Leaflet Distribution Will Introduce Your Brand

Start your advertising campaign by using leaflet distribution to build brand awareness and catch customers’ attention. Ensure you include a clear call-to-action (CTA), such as visiting your website. By doing this, you can capture email addresses to retarget them via email.

2. Think About the Timing

It’s crucial to consider what you want to advertise and the best method for it. Emails are great for sending time-sensitive promotions, like weekend-only sales. On the other hand, leaflet distribution, which takes longer to reach the customer, is better suited for advertising products, services, or early access to sales, rather than immediate buy-now offers.

3. How to Link Them Together

If you’re advertising a Mother’s Day special, for example, you could start with leaflet distribution a month prior to promote your upcoming service offer, then follow up with an email reminder in the days leading up to or on the day of the event. Another method is, after a customer makes a purchase, to send them an email requesting a review, followed by leaflet distribution offering a discount on their next purchase.

4. Build Trust in Your Brand

As mentioned in a previous blog, building trust in your brand is essential before a customer will choose you over a competitor. This can be challenging, especially if you’re new to your industry. Targeting customers via door drop marketing, where they can physically hold and see your leaflet or booklet, is far more likely to build confidence compared to a quick email. Once the customer is properly introduced to the brand, they will be more receptive to email campaigns.

Overall, integrating both leaflet distribution and email marketing is recommended to boost your engagement and strengthen customer relations, leading to better results and campaign success.

We specialise in the design, print, and distribution of promotional materials here at SD Leaflet Distribution. Give us a call if you think we can help boost your business: 01803 394772.