Logos are one of the most powerful tools in marketing, and for good reason. As visual beings, we are particularly responsive to images, and a great logo can significantly boost recognition. Almost every major brand has a memorable logo – from Nike’s tick to McDonald’s golden arches. Some logos are particularly clever, such as the Spartan Golf Club’s logo, which cleverly combines both the sport of golf and the imagery of a Spartan.

Take Coca-Cola, for instance – You could argue that it has two iconic logos – the recognizable Coke bottle shape and the distinctive Coca-Cola script, which has remained almost unchanged since 1887.

So, the question is, what makes a great logo? Typically, three key factors contribute to an effective logo. Here are some examples:

Keeping it simple:

Above all, a logo should epitomize simplicity. If potential customers have to ponder over what your logo represents, its purpose is defeated. The goal of a logo is instant recognition. When designing or designing your company logo, aim for a simple key image with one or two bold colours that stand out both online and in physical locations.

Make it memorable:

There’s a reason why logos like the London Underground, KFC, and even Microsoft are so well-known. They are memorable. Even if you don’t use Microsoft, you know the logo. Your goal should be to create a logo that stands out without imitating your competitors. This differentiation is key to being remembered and standing out.

Future-proof it:

As mentioned previously, Coca-Cola’s logo has remained largely the same since its creation, with only minor tweaks. Its timelessness is what you should aim for in your own logo. Unlike mascots that may change over time or marketing slogans that vary from product to product, your logo will be with you for the duration of your business! Therefore, it should transcend trends and remain relevant over the years.

If you are stuck with designing a logo and not sure where to start – give our expert design team a call and we can help with creating your logo, ready to stand out!